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Varieties of Branding That Your Business Can Use

Association that consumers have of a business can be termed as a brand. When customers can easily distinguish your brand from other brands in the market, then you can say that you have a strong brand. A brand that stands out for its positivity means that business is doing well. A manifestation of your effort and hard work is through your brand. Businesses needs to identify the different kinds of branding. Creating a branding strategy needs a lot of brand knowledge that helps you and your business. Here are some of the different kinds of brands in the market.

Branding that involves products. Product branding is commonly known by most people. When consumers have a definition of the image of your product, that product Branding. You identify product branding in Action when you browse through a grocery store. Knowing your target market gives a company a way to package or design their product so as to make sales. The beauty of a product plays an important role in products. The aesthetic elements of your Brand and product affects the client’s perspective. You win over the client’s wallet and hurt when you have attractive packaging. Using a prominent brand colour leads to successful product brands due to the distinction of your product from others in the market. You grab attention when you have a unique brand colour combination.

Ensuring your service is branded. Selling of service is what is regarded as a service brand as opposed to tangible goods. When you’re in a competitive field, you can distinguish your business services by using service Branding. There’s a difference between service branding and product branding where there is service image and product image, respectively. Service branding is more about the value of high-quality customer service. Branding of service not only relies on customer service. Service branding is about going the extra mile to entice a customer and retain them. Service branding encourage clients to subscribe to their service to get discounts. Through service branding, repeat customers earn points. When customers reach a certain number of points, they receive discounts. Brand loyalty is encouraged.

Different gendered branding. Branding gender tends to be a confusing kind of branding out there. Although it is controversial, popular kinds of brand have previously used gender branding. Gender branding includes efforts of brand targeting a particular gender. Axe body spray targets men while Gillette Venus razor is a target audience for women. People associate pink colour to femininity. Products targeting women will have pink colours on their Brand and packaging. Brands are now getting away from Pink colours due to its popular use. Brands that are innovative are using purple colour among other colours to associate women for a specific brand.

Updated: November 10, 2019 — 11:39 am
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