A business card is a timeless marketing tool. No other marketing tool embodies the advantages that you enjoy when you use business cards. Whether you are new to the market or you are established, you will find using business cards to be just as effective. You need to have attractive business cards while ensuring they do not go overboard and become overwhelming. Simplicity in design and language tends to go a long way. Despite the current minimalist approach to most areas of life, business cards with that approach take to make more of an impact.
Apart from simplicity, you need it to maintain elegance and a professional face. Your brand will be viewed accordingly. Accessing the full benefits of these cards needs you to take certain approaches in their design and creation.
Make sure the card displays only essential info. Your business needs to be immediately identifiable the moment someone views our card. The size of a business card limits how much info you can share on them. Essential info that should not miss includes the company logo, business name and contact info in the form of your official website, and social media handle.
You need to make it more visible. Visibility is assured when you stick to a minimalist design with plenty of white space. It draws more attention than bold colors and edgy design. You need to use a specialty print element to make the cards more interesting than what is readily available out there. Apart from white, or where white is not suitable, stick to the company colors for easy brand identification. An embossed card also makes more of an impact.
Have a confident presentation. When you cram text and images on the card, you come across as desperate. A minimalist design, on the other hand, comes across as confident in the brand and what you have to offer. It makes the audience yearn to find out more about the company. The use of high-quality paper and artistically rich fonts add to that image of confidence and assurance.
You need the card also to elicit intrigue. You need to avoid using the standard business card design and dimensions. Standing out from the crowd will have people reaching for your card. That fresh approach easily grabs more attention and in the process, more use of the contact info you shared. Different gets you noticed in the sea of business cards.
You need the easiest readability. While you should not provide too much info on the card, you should make sure that what you share is easily readable. You need to use an appropriate font size; avoid any font size that people have to squint to read at a reasonable arm’s length. You need to also mix the fonts, with the company name taking the biggest font, followed by the address, and any other bit of info included. The chosen font will also help determine what design and image choices you will include, for uniformity.
With the right business card, your first impression will be the best impression every time. Go for a simple design and a minimalist layout, careful choices of color and fonts, use of high equality materials, unique design and uniformity in terms of what you do and what you offer clients.