Helpful Approaches for Using Audience Insight Tools
If you want to leverage your audience insights, you can do so through using them to find new targets in business. You can start by understanding your audience and analyzing their details demographically. There are other audience tools that will show you which affinity categories your users fall into. It is not advisable to target the listed categories in your in-market or affinity categories. Rather make sure that you learn where to find your audience. In case there is one that is stronger, try it on its own and see how it performs. If you want to expand, there is no better place than finding where your audience within a platform.
Refine your targets through pattern analyzing. This is the best method for marking changes in a platform. However if one of your performances is doing well in a particular campaign, and you think it has better potential, find efficiencies by clicking on the checkboxes close to the campaigns to so that you can be able to review their performances. Next click on the button for demographics found on the navigation. There you will be able to breakdown performance in your campaigns through the targeting groups that had high impressions, conversions, and clicks. You also get to see the information for all targeting options where active or not.
Let us learn of ways of translating targets in platforms. Most marketers think that one target option for one audience is similar in all advertising platforms. This notion could be close however it is difficult to find a logical choice. If you create two different remarketing lists in various platforms and start reviewing the audience insights. Then you checked on gender and age. You will see that some age groups are not value-adding, but they are helpful in other platforms.
You should be able to translate the target audience in the two platforms. Creating other remarketing lists from one platform using indicators from the other platform. This is a simple strategy where you should know how to target top performing audiences in one platform and use it in the other to double your chances of getting more customers.
Another audience insight tool is cross channel targetting. Although it is one-dimensional it is still impactful. Begin by understanding the audience you have newly built and also the users who have shown interest in your page. You will be able to know whether the areas most like are the same ones that they have affinity for. In cross channel target you will learn of the areas most liked and which they have an affinity for. Use them to create personas and make them your direct target options.